Global Program on Water and Hygiene
Millions in the developing world do not have access to safe drinking water and good sanitation. This can result in waterborne diseases such as diarrhea, hepatitis A, and typhoid fever. CCP works with local governments, communities, and organizations to communicate the benefits of safe water and clean environments. For example, after Hurricane Mitch hit Nicaragua in 1998, CCP developed the Blue Star campaign, a strategic communication program designed to increase the prevalence of appropriate water handling and environmental health practices, and to contribute to the reduction of the incidence of acute diarrheal diseases. Most recently, CCP was involved in Indonesia's post-tsunami recovery efforts to get safe water to those in need.
For more information contact:
Maria Elena Figueroa, PhD
Director, Global Program on Water and Hygiene
or
Patricia Poppe, MA, MS
Senior Communication Advisor, Global Program on Water and Hygiene
Center for Communication Programs, (CCP)
Johns Hopkins School of Public Health
111 Market Place, Suite 310
Baltimore, MD 21202
Phone: 410-659-6300
Email: safewater@jhuccp.org
Please consider making a gift to CCP to support our safe water work.
  In February 2005, CCP was awarded a cooperative agreement to establish a completely commercial model to market the CDC's Safe Water System (SWS) in Indonesia . The project will manufacture, distribute, brand and promote the product, which will be sold in traditional retail and non-traditional outlets. CCP is also involved in the post-tsunami relief and recovery effort in Banda Aceh , Indonesia. CCP was awarded a grant by P&G to implement a number of activities designed to promote safe drinking water and other hygiene practices. Under this grant, CCP will help facilitate access to PuR — a POU product developed by P&G that turns turbid water into clear and germ-free water — and will also promote other safe water behaviors, including proper boiling.
In partnership with KuIS (the Healthy Indonesia Coalition), CCP is leading a behavior change communication initiative that will help reduce diarrheal disease in children by promoting (1) correct hand washing techniques at appropriate times; (2) appropriate practices for treatment and management of safe water; and (3) correct maintenance of community water sources and latrines. The project will use social marketing techniques to promote POU water purification techniques, working closely with the private sector. This initiative will work with local NGOs to use mass media (TV and radio), community mobilization, and advocacy.
Recent News:
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Water and Development Alliance (WADA): The Community "Love Water" Program
The Water and Development Alliance (WADA) worked in the Bekasi district in West Java, Indonesia to support sustainable management of
watersheds, outreach and education on water issues, water and sanitation service provision, and household water treatment promotion
.
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Success Story: So simple, kids can do it (See more stories about Air RahMat)
- Air RahMat Gets Kudos!
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Safe Drinking Water Product Now Available For Indonesian Homes
A new safe water treatment now available in Indonesia is being hailed as breakthrough that can improve the health of the 100 million Indonesians that lack access to safe drinking water.
Aman Tirta introduces an innovative water treatment product
Aman Tirta Partnership is introducing Air RahMat, an affordable, safe, and easy-to-use water treatment product that can be used in the home without boiling the water before drinking Strategic Communication Plays a Role in Post-Tsunami Recovery Efforts
With roughly 100 million Indonesians without access to safe drinking water and 70 percent of the population relying on water from contaminated sources, an innovative strategic communication program has been designed to engage Indonesia 's commercial sector to manufacture, distribute, and market a new safe water system. (read more)
Safe Water Programs by Country
Guatemala
CCP and P&G collaborated in a research initiative around PuR, Specifically, CCP developed an innovative behavior change model that helps to identify the psychosocial factors that influence sustained water treatment behavior.
Indonesia
In February 2005, CCP was awarded a cooperative agreement to establish a completely commercial model to market the CDC's Safe Water System (SWS) in Indonesia . The project will manufacture, distribute, brand and promote the product, which will be sold in traditional retail and non-traditional outlets. CCP is also involved in the post-tsunami relief and recovery effort in Banda Aceh , Indonesia. CCP was awarded a grant by P&G to implement a number of activities designed to promote safe drinking water and other hygiene practices. Under this grant, CCP will help facilitate access to PuR — a POU product developed by P&G that turns turbid water into clear and germ-free water — and will also promote other safe water behaviors, including proper boiling.
In partnership with KuIS (the Healthy Indonesia Coalition), CCP is leading a behavior change communication initiative that will help reduce diarrheal disease in children by promoting (1) correct hand washing techniques at appropriate times; (2) appropriate practices for treatment and management of safe water; and (3) correct maintenance of community water sources and latrines. The project will use social marketing techniques to promote POU water purification techniques, working closely with the private sector. This initiative will work with local NGOs to use mass media (TV and radio), community mobilization, and advocacy.
Jordan
CCP is implementing the communication component of USAID's Reuse for Industry, Agriculture and Landscaping (RIAL) project, which is primed by CDM. The project aims to increase the use of reclaimed water for farming, landscaping, and factories. CCP is working to increase the capacity of RIAL's counterparts to advocate for water reuse and to communicate the benefits of reclaimed water. In addition, CCP is researching the public's perceptions and beliefs about reclaimed water and producing communication tools and materials to be used with consumers.
Nicaragua
In the aftermath of Hurricane Mitch, and at the request of the USAID mission i n Nicaragua , CCP developed the “Blue Star” campaign to promote correct water and sanitation practices to help reduce the incidence of diarrhea. This communication intervention used mass media, community mobilization, and print materials to promote safe handling of water and better environmental health practices. The project evaluation found that more than 75% of those who heard “Blue Star” messages reported changing their behavior after listening to the messages, particularly hand washing at critical times, proper use of soap, and water chlorination.
Other Country Projects
The Safe Drinking Water Alliance
In 2003, CCP joined the Safe Drinking Water Alliance (SDWA), which in addition to CCP includes Procter & Gamble (P&G), CARE and Population Services International (PSI). The Alliance works to further the use of point-of-use (POU) technologies globally. USAID's Global Development Alliance is supporting SDWA in three countries— Pakistan , Haiti and Ethiopia . The primary beneficiaries of SDWA's activities are households and families without access to potable water. The Alliance is testing three models to increase the use of POU water treatment technologies and create conditions for a sustained behavior for water treatment and proper storage. The three models are: 1) in Pakistan a full private sector commercial model; 2) in Haiti a social model to ensure the product reaches all segments of society; and 3) in Ethiopia an emergency relief model to ensure temporary access to safe water in the event of loss of access due to a humanitarian relief type of intervention.
Press Releases:
Safe Drinking Water Alliance fact sheet
PG Health Sciences Institute
Pakistan's Safe Water Council (SWC)
Press Clippings:
Resources and Publications
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Visit the topic page for Water & Hygiene.
Population Services International (PSI) Water/Child Survival page
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