Publications
 Health
Communication:
Lessons from Family Planning and Reproductive Health
"This book is essential reading not only for the population
and reproductive health communities. It is also perhaps the most
important single contribution to our knowledge of how to stimulate
behavior change through international development cooperation."
Steven W. Sinding Director, Population Studies, Rockefeller
Foundation
"I recommend Health Communication to scholars, students, and
program officials who want to know how human fertility behavior
can be changed through strategic communication."
Everett M. Rogers Department of Communication and Journalism
University of New Mexico
"A landmark contribution to the health communication field
that documents the revolutionary changes that have occurred over
the past 25 years and sets out "best practice" standards that
will be useful to program planners in any field of public health."
Craig Lefebvre Chief Technical Officer, Prospect Associates
President, Society for Social Marketing
Health Communication:
Lessons from Family Planning and Reproductive Health
...distills what the Johns Hopkins Population Communication Services
and its partners have learned about the design, implementation,
and evaluation of effective health communication campaigns over
the past 15 years in more than 60 developing countries.
Chapter 1 looks at the ground that family planning communication
has gained since the first large-scale family planning programs
in the developing world began about 50 years ago.
Chapter 2 describes the theoretical basis for changing behavior
through family planning and other reproductive health communication.
Chapters 3-8 take readers through the six crucial steps
of planning and carrying out a health communication program:
- analysis;
- strategic design;
- development, pretesting, and production;
- management, implementation, and monitoring;
- impact evaluation; and
- planning for continuity.
Chapter 9 looks at the challenges and opportunities for
family planning and other public health communication in a new century.
A Companion Video - Health Communication: Lessons from Family
Planning and Reproductive Health. Designed for in-class use,
this 70-minute video and study guide provides excerpts from Population
Communication Service health communication programs that illustrate
major lessons in the book. Available only through the Media/Materials
Clearinghouse at Johns Hopkins Center for Communication Programs.
U.S. and other developed country orders, order directly from
Greenwood/Praeger Publishing.
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